Souza Hub brand family

# Souza Hub

Connected services working from one coordinated base.

Parent brand and ecosystem Mascot: Octopus Parent brand, no branch endorsement

## Brand Look And Feel

Souza Hub uses a technical field-guide identity: clear service naming, a serious Octopus mascot, disciplined typography, and the Souza Hub endorsement system.

### Personality

coordinated practical technical warm credible

### Typography

Expressive word: MuseoModerno Black or supplied artwork
Practical word: Red Hat Display Bold

### Palette

Primary: Crimson`#BF1E2E`
Dark: Technical ink`#232323`
Light: Background`#FFF5F5`
Accent: Support color`#991B1B`

## Logo Preview

### Dark logo export

### Light logo export

### Design Rules

- Use the Octopus as the parent-system mark.
- Keep the original wordmark as supplied artwork.
- Do not use branch mascots as the parent identity.

## Mascot Gallery

Representative transparent PNG mascot exports from this release. Open any image to download the individual file.

SH-mascot-001-full-body-neutral.png
SH-mascot-002-full-body-angled.png
SH-mascot-003-full-body-square-compact.png
SH-mascot-004-active-service-action.png
SH-mascot-008-wide-horizontal-crop.png
SH-mascot-017-mark-crop.png

### Pattern Direction

- coordinated tentacles
- radial node lines
- family service map

### Endorsement

Parent brand, no branch endorsement

## Downloads

Logo Files Browse SVG and PNG exports. Mascot Files Browse transparent PNGs and previews. Brand Dossier PDF Download the full branch dossier. Brand ZIP Download all public assets for this brand.