Souza Hub brand family

Souza Hub

Connected services working from one coordinated base.

Parent brand and ecosystemMascot: OctopusParent brand, no branch endorsement

Brand Look And Feel

Souza Hub uses a technical field-guide identity: clear service naming, a serious Octopus mascot, disciplined typography, and the Souza Hub endorsement system.

Personality

coordinatedpracticaltechnicalwarmcredible

Typography

Expressive word: MuseoModerno Black or supplied artwork
Practical word: Red Hat Display Bold

Logo Preview

Dark logo export

Light logo export

Mascot Gallery

Representative transparent PNG mascot exports from this release. Open any image to download the individual file.

SH-mascot-001-full-body-neutral.png

SH-mascot-002-full-body-angled.png

SH-mascot-003-full-body-square-compact.png

SH-mascot-004-active-service-action.png

SH-mascot-008-wide-horizontal-crop.png

SH-mascot-017-mark-crop.png

Pattern Direction

coordinated tentacles
radial node lines
family service map

Endorsement

Parent brand, no branch endorsement

Downloads

Logo FilesBrowse SVG and PNG exports. Mascot FilesBrowse transparent PNGs and previews. Brand Dossier PDFDownload the full branch dossier. Brand ZIPDownload all public assets for this brand.