Souza Hub brand family

# Armadillo IT

Armored, resilient, protective technology support.

Managed IT and cybersecurity Mascot: Armadillo by Souza Hub

## Brand Look And Feel

Armadillo IT uses a technical field-guide identity: clear service naming, a serious Armadillo mascot, disciplined typography, and the Souza Hub endorsement system.

### Personality

resilient protective methodical quiet infrastructure-focused

### Typography

Expressive word: Plus Jakarta Sans Bold
Practical word: Red Hat Display Bold

### Palette

Primary: Eucalyptus`#3F6F58`
Dark: Technical ink`#2B2D2F`
Light: Background`#EDF3ED`
Accent: Support color`#C99A3D`

## Logo Preview

### Dark logo export

### Light logo export

### Design Rules

- Use the shell as a protection metaphor.
- Keep the brand reassuring, not militarized.
- Avoid toy-like rounded character art.

## Mascot Gallery

Representative transparent PNG mascot exports from this release. Open any image to download the individual file.

AR-mascot-001-full-body-neutral.png
AR-mascot-002-full-body-angled.png
AR-mascot-003-full-body-square-compact.png
AR-mascot-004-active-service-action.png
AR-mascot-008-wide-horizontal-crop.png
AR-mascot-017-mark-crop.png

### Pattern Direction

- armor plates
- security shields
- firewall nodes

### Endorsement

by Souza Hub

## Downloads

Logo Files Browse SVG and PNG exports. Mascot Files Browse transparent PNGs and previews. Brand Dossier PDF Download the full branch dossier. Brand ZIP Download all public assets for this brand.